Intelligence Briefs · Built for the Individual
LORE doesn't send pitches. It builds cinematic intelligence briefs tailored not to an industry, not to a persona, but to a single human being. The first conversation you have is already the right one.
LORE was born from a simple frustration: the people worth reaching, the real decision-makers and stakeholders who actually move things, are drowning in generic blasts. Inboxes are broken. DMs are noise. Cold emails are deleted before the second sentence. The tools that used to work have been so abused that your prospects have tuned them out completely.
The stakeholders you actually want a relationship with can smell a template from the subject line. They've seen every variation of the "I noticed your company does X" opener. They've deleted thousands of them. They stopped reading a long time ago — and they're not coming back for another generic message about synergy.
"Knowing someone's industry tells you almost nothing about them. Knowing their role, their trajectory, their stated priorities, and the specific problems they were hired to solve: that's where the real conversation begins."
So we built LORE: a process that fuses two stories together. The story of the prospect: their trajectory, their accomplishments, the authority they've built, the gaps only visible from the outside. And the story of the sender, the service provider, the job seeker, the collaborator, and exactly how those two narratives intersect.
The output isn't a cold pitch. It's an intelligence brief. A cinematic, visually crafted document that arrives as a conversation starter — not a sales email, not a resume drop. Something they've never received before.
Industry context matters — but only as a lens for understanding what the individual actually cares about. LORE uses industry as backdrop, not as the story. The real work is understanding the person: their role, what they're responsible for, the decisions they own, the things they've chosen to say publicly about their work and where it's going.
That's what makes the brief land differently. The recipient doesn't feel researched. They feel understood. And that's the only place a real conversation can start.
Every LORE brief is a single artifact, built for one person, one purpose, one moment. Here's what makes it different from anything else in your outreach stack.
Industry context is the starting point, not the strategy. We research people — their specific role and decision-making authority, their career arc, the publicly shared priorities that tell you what they're actually focused on right now. Industry shapes the backdrop. The individual shapes everything else. This kind of research takes hours — and it shows.
LORE finds the precise intersection between the prospect's world and the sender's capabilities. Not a feature list. Not a pitch deck. A narrative — about why this specific connection, right now, is worth a real conversation.
Every brief is a visual experience. Scroll-animated, beautifully typeset, built like editorial content — not a slide deck, not an email attachment. Something that makes the recipient feel like they were seen.
Each brief is gated with a private link — built exclusively for one person. It won't resolve for anyone else. That exclusivity communicates something before they even read a word.
LORE doesn't close. It opens. The brief is designed to start the highest-quality version of a first conversation — one where both parties already have context, and the relationship begins at a higher level.
Whether you're a service provider going after a dream client, a job seeker trying to stand out to a hiring manager, or an influencer chasing a dream brand partnership — LORE works for anyone with a story worth telling and a specific person worth reaching.
The problem isn't that your service isn't good enough. It's that cold outreach has been so thoroughly destroyed by volume and automation that your prospects have built walls against it. Every decision-maker you want to reach is actively ignoring their inbox — not because they don't want partners, but because they can't tell you apart from the last hundred people who reached out with the same generic opener. A LORE brief doesn't pitch. It elevates. It shows them you've done the work, you understand their world, and you have a specific point of view on where the two stories intersect.
The brief arrives like an artifact. Not an email. Not a PDF attachment. A private, cinematic document that feels like it was made just for them — because it was.
"The goal isn't to get them to read a pitch. The goal is to get them to feel understood — and then have a real conversation about what's possible."
= The LORE Brief
A cinematic intelligence brief that opens a conversation at a level that mass outreach could never reach.
Brief From
Strand Creative Co.
Brand Video & Content Production
Brief To
Dana, VP of Brand
Bloom Wellness — DTC Wellness Subscription Brand
All names, numbers, and identifying details have been fictionalized
Hiring managers and recruiters receive hundreds of cold applications. Most are identical. A LORE brief for job seekers is a cinematic visual document that tells your story — not just your work history, but your trajectory, your perspective, and why this specific company and role is the right next chapter.
It's the difference between sending a document and making an impression. Between getting lost in an inbox and getting a response within the hour.
We dig into your background, your wins, and the through-line of your career, then frame it in direct conversation with the role and company you're pursuing. Not a summary. A narrative.
We research the company, the team, and the hiring manager so your brief speaks to what they're actually building and shows you've done the work to understand it.
The brief is a scroll-animated, visually crafted document delivered via a private link. It looks nothing like a resume. It looks like someone who takes their work seriously.
The goal isn't to get the job through a brief. The goal is to earn the conversation where you can. LORE opens doors that cold applications rarely do.
Brief From
Alex Rivera
Senior Brand Designer, 6 Years Experience
Brief To
Jordan, Head of Design
Volta Studio, Product Design Agency
All names, numbers, and identifying details have been fictionalized
Whether you're going after a dream client or a dream role — fill out the form below and we'll build your brief. Every LORE engagement begins with a short intake so we can do the research right.
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